Self Run SetterRoofing
An AI setter for roofers.
Get the homeowner to the inspection.
After a storm, the leads come in all at once and your crew is on roofs. Self Run Setter texts each homeowner from your business number, answers their questions from your FAQs, books the inspection on your calendar and keeps following up with the ones who go quiet.
Who it is for
Roofing companies that sell
from an inspection.
If your sale starts with someone getting on the roof, the job of the first text is simple: get a time on the calendar. That is what the setter is built to do.
It fits residential roofers working storm leads, replacement leads and repair requests, and it runs inside GoHighLevel, so your leads, calendar and texts stay where they already are.
- Storm and hail leads from ads and your website
- Repair and leak requests
- Replacement leads who want a quote
Sample conversation
Hi Dana, thanks for reaching out about the roof. What are you seeing after the storm?
A few shingles in the yard after the hail. Do you work with insurance?
We do. Our inspector photographs the damage so you have it for your adjuster. Has a claim been filed yet?
Not yet. I'm also getting a couple of quotes.
Makes sense. An inspection gives you something to compare. Thursday morning or Friday afternoon?
Friday works.
Sample conversation. Illustrative booking, not a real customer.
The leads you actually get
Four roofing conversations
it knows how to start.
Each one ends the same way:
a time on the calendar.
Storm damage
The morning after hail, everyone wants someone on their roof. The setter texts every new storm lead from your number so nobody sits in a pile waiting for your office to catch up, and offers inspection times that are on your calendar.
Insurance questions
"Do you work with insurance?" "Should I call my adjuster first?" The setter answers from the FAQs you give it, in your words. If a homeowner asks something your FAQs do not cover, a person on your team can take over the thread.
Inspection requests
Some homeowners already know what they want. The setter skips the small talk, confirms the address and what they are seeing, and books the inspection.
Homeowners comparing quotes
A homeowner getting three bids is not a lost lead. The setter keeps the conversation friendly, answers what they ask, and points them toward an inspection so your estimate is one of the ones they compare.
When they go quiet
Most roofing leads
do not book on the first text.
The setter keeps following up for days
with homeowners who stop replying.
- WAITING ON THE ADJUSTER
Check back after the claim.
The homeowner said they would call insurance first. The setter checks back in over the following days and offers the inspection again when they are ready.
- COLLECTING BIDS
Stay in the running.
They are talking to other roofers. A short, friendly follow up keeps your company in the thread instead of letting the bid go to whoever texted last.
- JUST BUSY
Make the next step easy.
Some homeowners just forget. The setter offers a couple of times so the reply is one word, and books it when they answer.
What it books
The roof inspection.
On your calendar.
When the homeowner picks a time, the setter books the inspection on your GoHighLevel calendar. Your team sees the whole thread in the dashboard inbox before anyone drives out.
Want to see every text before it goes? Run it in Review mode and approve each one. Want to watch first? Shadow mode drafts replies without sending anything. See how it works.
It stays inside the lines you set.
It texts between 8 AM and 9 PM in the homeowner's local time, honors STOP, and answers only from your FAQs. Anything it should not handle, a person on your team can take over and hand back.
Roofing questions
What roofers
ask us first.
Short answers. Text us if yours is not here.
Will it give homeowners insurance advice?
No. It answers from the FAQs you give it. If your FAQs say you work with insurance and photograph the damage for the adjuster, it can say that. Anything outside your FAQs, a person on your team can take over the conversation.
Can it handle a flood of storm leads at once?
Yes. Every new lead that GoHighLevel sends to the setter gets its own text within minutes, from your business number, so a busy storm week does not mean a backlog of unanswered leads.
Does it quote prices for a roof?
It only says what your FAQs say. Most roofers leave pricing out and let the setter book the inspection, since the price depends on what the inspector finds.
What if a homeowner wants to talk to a person?
Someone on your team can take over the thread at any time from the dashboard, then hand it back to the setter when they are done.
What happens to leads who go quiet after the first text?
The setter keeps following up for days with homeowners who stop replying or never book, inside texting hours. It stops for anyone who replies STOP, and your team can step in at any point.
Do I need GoHighLevel?
Yes. The setter works inside GoHighLevel. Your workflows send new leads and replies to the setter, and texts go out through your own GoHighLevel number. How the GoHighLevel setup works.
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